The PlayStation Latin America campaign encourages people to turn their lives into one big video game. From fighting dead octopus in fish markets to directing landing planes on the tarmac with epic finesse, the players featured in each print ad know how to take their lives by the bull horns, or at least by the Playstation Move Motion controller.
Conceived and executed by Media 8, an ad agency based in Miami, United States, the PlayStation Latin America campaign puts the new kinetic video games into perspective. They will feel just like real life. Art directed by Julián Guridi with creative direction by Sandy Sarria, the ad campaign was photographed by Mauricio Candela. Nevertheless, it is the final touches by Guridi, who also acted as the 3D artist, that really perfected it.