In the push to reduce plastic waste and make use of materials that are already in circulation, Coca-Cola is introducing a brand-new plastic soda bottle made from 100% recycled PET (rPET) plastic. The bottle is the first bottle of its kind from Coca-COla and it shares not only a more sustainable design but also a "sippable" 13.2-ounce size. As Tammy Lee, brand manager, Coca-Cola Trademark, describes: "On-the-go consumers have been telling us they want an option like this, because it’s just the right amount for the ‘snacking’ occasion. We believe this innovation delivers the double benefit of convenience and sustainability.”
There will also be 20-oz. bottles made with 100% rPET and both of these sustainable plastic bottles are easier to recycle and remake into new bottles.