Wellness Center Chillhouse Now Offers the 'Plant-Based and Chill' Treatment
Grace Mahas — January 14, 2020 — Unique
References: cdn.shopify & vegnews
Chillhouse, a modern wellness center based in New York City, recently joined forces with plant-based milk company Elmhurst Milked to launch a unique vegan milk pedicure dubbed 'Plant-Based and Chill.' Guests will have access to three specialty lattes in addition to two Elmhurst-inspired manicure and pedicure services: 'Oat My Gosh' and 'What the Hemp' that features the use of oat milk or hemp milk in place of a traditional foot bath.
“As we enter the New Year and continue to see more interest in the plant-based revolution, we want to find places to connect and engage with our customers directly,” Peter Truby, chief marketing officer at Elmhurst Milked, said. “Chillhouse’s commitment to wellness, self-care, and sustainability made them the perfect fit and we’re thrilled to team up to bring their guests an experience that we’re confident they will love.”
Image Credit: Shutterstock
“As we enter the New Year and continue to see more interest in the plant-based revolution, we want to find places to connect and engage with our customers directly,” Peter Truby, chief marketing officer at Elmhurst Milked, said. “Chillhouse’s commitment to wellness, self-care, and sustainability made them the perfect fit and we’re thrilled to team up to bring their guests an experience that we’re confident they will love.”
Image Credit: Shutterstock
Trend Themes
1. Vegan Milk Pedicures - Opportunity for wellness centers to offer unique vegan milk pedicure treatments as a plant-based beauty trend.
2. Plant-based Revolution - Growing interest in plant-based products presents opportunities for companies to collaborate and create innovative experiences for customers.
3. Sustainable Self-care - Wellness centers can leverage the rising demand for sustainable self-care practices by incorporating eco-friendly alternatives like vegan milk in their services.
Industry Implications
1. Wellness Centers - Wellness centers can capitalize on the vegan milk pedicure trend to attract customers seeking unique and environmentally-friendly spa experiences.
2. Plant-based Food and Beverage - Collaborations between plant-based milk companies and wellness centers open new opportunities for the plant-based food and beverage industry to expand its reach.
3. Sustainable Beauty - The use of vegan milk in beauty treatments creates potential for disruptive innovation in the sustainable beauty industry, offering eco-conscious alternatives to traditional products.
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