In collaboration with chef Chef Giada De Laurentiis, Simply7 launched a Margherita pizza-flavored popcorn with fresh, high-quality ingredients like tomatoes, mozzarella cheese and Italian herbs. The Simply7 with Giada Popcorn is naturally gluten-free, Kosher and free from major allergens for a clean snacking choice.
Simply7 also introduced a few other Giada Popcorn flavors, including Sicilian Sea Salt & Olive Oil, Parmesan Cheese and Butter, all made with non-GMO blue and/or red popcorn. When it came to creating bold yet healthy flavors for consumers, Simply7 identified pizza flavors as "a whitespace in the popcorn category."
As many health-conscious consumers are seeking out better-for-you snacks, ready-to-eat popcorn is emerging as a light, convenient and tasty choice for both on-the-go and in-home snacking.
Why This Trend Is Growing
- Pizza-flavored Snacks
- Opportunity for creating unique and delicious pizza-flavored snacks using high-quality ingredients.
- Healthy Snacking
- Disruptive innovation opportunity to develop better-for-you snacks, such as gluten-free and allergen-free options.
- Ready-to-eat Popcorn
- Emerging trend of convenient and light snacks, providing opportunities for innovative popcorn flavors.
Industries Being Reshaped
- Snack Food Industry
- Opportunity for companies to tap into the growing demand for unique and flavorful snacks.
- Food and Beverage Industry
- Innovation opportunities in creating healthier and allergen-free snack options for health-conscious consumers.
- Convenience Food Market
- Disruptive innovation opportunity to develop ready-to-eat popcorn varieties to cater to on-the-go and in-home snacking needs.
