Myna Snacks' savory Pizza Crackers are made with craveable ingredients like cheese and Italian herbs, plus they share seven grams of protein per serving. These free-from crackers are formulated without GMOs, gluten, grains and artificial ingredients, and they help snackers refuel and replenish with a healthier snack with Vitamin D.
At the tail end of 2023, Twitch streamer Imane Anys (also known as Pokimane) and CPG veteran Darcey Macken launched Myna Snacks to support snacking in the digital age. Designed by a streamer attuned to the needs of gamers and digital content creators, the brand's crunchy, protein-packed Pizza Crackers deliver flavor with a formulation that ensures that players and creators can refuel quickly and stay at their peak performance levels.
What's Driving This Trend
- Gamer-centric Nutrition
- Snacks designed with the unique nutritional needs of gamers offer a targeted refueling solution to maintain peak performance.
- High-protein Convenience Foods
- Foods that combine convenience with high protein content cater to consumers seeking health benefits without sacrificing time or flavor.
- Allergen-free Snacking
- Products free from common allergens and artificial ingredients present an ideal option for the health-conscious, addressing a growing demand for cleaner labels.
Who This Affects Most
- E-sports Nutrition
- Designed to bolster performance, snack brands are increasingly targeting the e-sports community with nutrient-dense products.
- Health-focused Snack Foods
- A rise in demand for healthier snacking options is driving innovation within the snack food industry, leading to product lines rich in essential nutrients like protein and vitamins.
- Functional Foods
- Functional foods are gaining traction as they offer health benefits beyond basic nutrition, providing solutions to modern lifestyle needs such as energy boosts and cognitive support.
