I don't know how effective a snail would be for transportation, but this magnificent LEGO creation by Pino is at least whimsical enough for me to not care about practicality.
What's remarkable about this surreal toy sculpture by Pino isn't the fact that it's just a snail, it's that, if the figure was actually to scale, the snail would be around four stories tall! The snail's shell also acts as a house for the mini toy figurine, who has a whip in hand to direct the mega snail as he pleases.
Implications - Consumers often find ways to take products to unexpected territory when left to their own devices. These interesting creations are then often shared in cyberspace. Corporations can actively scour the Internet for interesting ways in which their products are being used to find new applications for their goods.
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