The Pinko Spring 2010 Campaign does a play on the concept of shooting a line. Not only do the ads feature gorgeous model Erin Wasson, but famed photographer Terry Richardson sneaks into some of the shots too. Set in a dressing room, Wasson tries on a bold orange one-shoulder mini, a sexy lace overlay and green trench. And don't forget those incredible brown leather platform sandals and fringed cowboy boots. A-mazing!
Implications - After all, the Pinko brand would never let its fierce fashionista followers down -- and this Pinko Spring 2010 Campaign is no different. The use of dressing rooms as backdrops for the the fashion shoot is a brilliant play on the fashion scene and shopping experience itself.
What's Driving This Trend
- Fashion Shoot as Retail Experience
- Using dressing rooms as backdrops for fashion shoots blurs the line between fashion and retail.
- Celebrity Photographer Inclusion
- Incorporating well-known photographers such as Terry Richardson into fashion campaigns adds an element of intrigue and exclusivity.
- Bold Coloured Apparel
- Bright and bold colours help set the tone for the upcoming season's fashion trends.
Who This Affects Most
- Fashion Retail
- Retailers can create immersive experiences for customers by incorporating elements of fashion shoots into the retail experience.
- Fashion Photography
- Fashion photographers can consider new and unique locations for their shoots, such as dressing rooms, to create innovative campaigns.
- Fashion Design
- Fashion designers can use bold and bright colours in their upcoming designs to stay aligned with current trends.
