Capitalizing on the popularity of its Greek yogurt, the 'Pinkberry' breakfast line is set to begin a test run in Boston.
'Pinkberry,' an exceedingly popular frozen yogurt chain, is expanding its products to compete with other yogurt franchises. This breakfast line would require locations to open up at 8 AM, and have customers change their understanding of the chain from a place that sells to desserts to one that dishes out early morning goods.
Though a risky move, this could be the change that keeps 'Pinkberry' ahead of the game in an increasingly competitive dessert industry. Integrating more protein-packed yogurt ingredients and healthful fruit into the mix, this change has the potential to attract health-conscious consumers.