Luxury brand the Golden Goose released its latest pair of sneakers, the Pink Suede Skate Superstars -- a pair of ultra lush skate shoes which are scuffed up before consumers even break them in.
Skaters are known for their beat-up kicks which acquire their shabby look after many hours of intense skating. Though beaten down apparel is usually trashed and replaced, its distressed look has become a popular streetwear style. Profiting off the latest fashion fad, Golden Goose has created the Pink Suede Skate Superstars which are Italian- crafted low tops that feature a pale pink upper and silver duct tape accents.
Smudging and material distressing are present throughout the design while the brand's logo is printed on the tongue. Though these shoes portray a dilapidated look, they retail for $495 USD.
Key Themes Behind This Trend
- Distressed Luxury Footwear
- Create a line of luxury sneakers made to look beat-up and distressed using intentional fabrication techniques.
- High-end Skatewear
- Introduce a line of high-end skateboard clothing and accessories adorned with fashionable tears, rips, and wear-and-tear to appeal to the streetwear market.
- Artificially Worn Clothing
- Develop a technology for creating artificially worn clothing, allowing clothing manufacturers to easily produce popular distressed and aged designs in mass quantities.
Where This Applies
- Luxury Fashion
- Integrate artificially worn fabrics and deconstructed designs into future clothing and accessories for premium brands.
- Streetwear
- Add distressed details to shoes and clothing for skateboard and streetwear brands to create a desirable worn look.
- Mass Production
- Develop affordable mass-production methods for artificially distressing fabrics and accessories to keep up with the streetwear and luxury markets’ demand for this look without increasing production costs.
