These new pink Air Max 90s are great for updating one's shoe selection for the spring. With a minimalist colorway that consists only of a light peachy pink, gray, white and an accent of black on the outsole, the sneakers can easily we worn with virtually any casual ensemble.
The majority of the sneakers are covered in the light pink hue, which was inspired by a sunset, suggests the name given to it by the brand: "Sunset Tint." The laces, tongue and much of the branding appears in the same hue.
To offset this, Nike's iconic Swoosh logo is included in gray on the side, and on a component of the midsole which surrounds a translucent bubble-like accent.
Key Themes Behind This Trend
- Minimalist Sneakers
- Opportunity for disruptive innovation in creating minimalist sneakers with simple colorways.
- Sunset-inspired Design
- Opportunity for disruptive innovation in incorporating sunset-inspired color palettes into product designs.
- Translucent Accents
- Opportunity for disruptive innovation in using translucent bubble-like accents in footwear design.
Where This Applies
- Footwear
- Opportunity for disruptive innovation in the footwear industry by offering minimalist sneakers with unique design elements.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating sunset-inspired color palettes into clothing and accessories.
- Sportswear
- Opportunity for disruptive innovation in the sportswear industry by using translucent accents in athletic footwear.
