Who said that all that is gold is reserved for rich socialites? Now even a simple mechanic can craft his trade in bling with this Craftsman 4pc full polished reversible ratcheting wrench set in 22k gold. Okay, it's plated...nevertheless, I'd like to see a mechanic's face when he pulls this out of his gift box on Christmas day!
Implications - Living a life of luxury may be the dream of most people in the world, but only few actually get to truly live the high life. By giving seemingly ordinary objects gold-plated finishes, designers can give the ordinary worker a sense of a glamorous lifestyle. Consumers would definitely appreciate companies trying to boost their morale.