Earthy-Tonal Modern Fall Fashion

The Pilgrim Surf + Supply FW20 Range Explores Essential Shapes

Pilgrim Surf + Supply introduces its new collection designed for the Fall/Winter 2020 season. The pieces are perfect for layering and easing into the colder seasons of the year. There is a strong focus on essential silhouettes to deliver versatility. The brand also elevates the construction to add a sense of luxury to simplistic designs.

The mainline capsule dives into comfort as well. Many of the garments rest comfortably and give wearers a sense of relaxation. The color palette is seasonally appropriate with the hues of 'Ash,' 'Charcoal, 'Kelly Green,' 'Ocher,' and 'Last Red.' The pieces are contemporarily designed to deliver progressive elements. One of the standout items is the Down Jacket -- offered in four colorway options, a lightweight build, and is water resistant.

Image Credit: Pilgrim Surf + Supply

Earth-tonal Fall Fashion
Opportunity for eco-friendly and sustainable materials in fashion design.
Versatile Essential Silhouettes
Opportunity for adaptive and multi-functional design in garments.
Comfy and Progressive Elements
Opportunity for the use of new and innovative fabrics in creating comfortable yet stylish clothing.

Where This Applies

Fashion Industry
Fashion Industry would benefit from incorporating sustainable and multi-functional designs.
Textile Industry
Textile Industry could disrupt fashion by creating new fabric technologies that prioritize comfort and style.
Outdoor and Sports Industry
Outdoor and Sports Industry can utilize innovation in fabric technology to create weather-resistant and breathable clothing.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 3%
Freshness 9%