Amanda Batula is Promoting Buffalo Wild Wings' Pick 6 Meal for Two
Katherine Pendrill — March 31, 2026 — Marketing
References: youtube & stories.inspirebrands
Buffalo Wild Wings has teamed up with 'Summer House' star Amanda Batula to promote its new Pick 6 Meal for Two.
For those unfamiliar, Batula has been making headlines recently for her separation from her husband and reality TV show co-star, Kyle Cook. Now in her single girl era, Buffalo Wild Wings is helping Batula search for the perfect Pick 6 date. In a new commercial, Batula's go-to Buffalo Wild Wings order is interrupted by a series of suitors. Ultimately, though, Batula decides that the Pick 6 Meal for Two is one that can definitely be enjoyed solo. As Tristan Meline, Brand President, Buffalo Wild Wings, puts it: "The Pick 6 Meal for Two is made for sharing – two entrées, two sides, and two fountain drinks. Who you share it with is totally up to you, and we won’t judge if you decide to keep it all to yourself."
Image Credit: Buffalo Wild Wings
For those unfamiliar, Batula has been making headlines recently for her separation from her husband and reality TV show co-star, Kyle Cook. Now in her single girl era, Buffalo Wild Wings is helping Batula search for the perfect Pick 6 date. In a new commercial, Batula's go-to Buffalo Wild Wings order is interrupted by a series of suitors. Ultimately, though, Batula decides that the Pick 6 Meal for Two is one that can definitely be enjoyed solo. As Tristan Meline, Brand President, Buffalo Wild Wings, puts it: "The Pick 6 Meal for Two is made for sharing – two entrées, two sides, and two fountain drinks. Who you share it with is totally up to you, and we won’t judge if you decide to keep it all to yourself."
Image Credit: Buffalo Wild Wings
Trend Themes
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Celebrity-driven Food Marketing — Partnering recognizable reality stars with menu launches creates amplified reach and novel brand narratives that can shift customer expectations for promotional authenticity.
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Solo-dining Normalization — An increasing cultural acceptance of eating alone is reshaping portioning and packaging expectations, enabling products designed for one person that still feel celebratory.
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Flexible Meal Bundles — Modular multi-item offerings that can be easily shared or consumed solo are redefining value perception and inventory strategies for casual dining menus.
Industry Implications
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Quick-service Restaurants — Casual dining chains face opportunities to reengineer menu items and pricing models to cater simultaneously to solo diners and small groups, altering kitchen workflows and supply chains.
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Food Delivery Platforms — Delivery services can capitalize on personalized bundle options and influencer-driven promotions that change order composition and logistics demand patterns.
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Influencer Marketing Agencies — Agencies specializing in celebrity partnerships could evolve measurement and creative frameworks to monetize short-form, persona-driven campaigns that influence immediate purchase behavior.
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