For a new calendar for one of their clients, Photoworkers decided to venture into the bathroom.
The bathroom calendar attacks the taboo of the bathroom, with models posed sitting on the toilet in provocative and not-so-provocative ways. The Photoworkers calendar makes a good attempt at being provocative and attacking the taboo, though whether it's a calendar to hang on your wall is a different question.
Implications - Paparazzi are known for snapping shots of well-known celebrities with short skirts and without underpants, and consumers are consistently amused. Although this photography capitalizes on the scandal of a fall from grace, it also associates the clothing with a VIP touch. By incorporating scandalous glamor into a product, companies can appeal to consumers fascinated with celebrity culture.
What's Driving This Trend
- Provocative Calendars
- A trend towards risqué or taboo-attacking calendars, featuring unconventional models or themes.
- Bathroom Taboo Breaking
- A trend towards breaking social taboos surrounding the bathroom through provocative or humorous marketing campaigns.
- Voyeuristic Photography
- A trend towards photography that capitalizes on scandal or taboo, requiring consumers to confront their own morality regarding voyeurism and objectification.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunities exist for marketing and advertising agencies to creatively break social taboos and use scandalous or voyeuristic themes to drive consumer engagement.
- Photography and Printing
- Photography and printing companies can leverage provocative or taboo-breaking themes to create calendars and other products that appeal to consumers fascinated with celebrity culture and taboo-busting trends.
- Fashion and Apparel
- Apparel companies can use scandalous glamor to appeal to consumers fascinated with celebrity culture and make clothing feel more exclusive or VIP-like, similar to the way paparazzi shots of celebrity wardrobe malfunctions can generate buzz.
