Photographer Fox Harvard was completely enamored by Rebekah Underhill the second she walked through the door.
Underhill strolled into the shoot wearing a well-worn leather jacket and cracking dirty jokes. Throughout the shoot, she sat on the floor and hand-rolled her own cigarettes, as if she were at her friend's house. Harvard marveled at Underhill's unique ability to make those around her feel instantly comfortable.
Harvard, who was assisted by Brandie Hopstein, shot Underhill before, during and after her hair and makeup was done. He explains, "In a thousand dollar dress or a ten-year-old biker jacket, her persona doesn't change. Her look is just as strong in serious [and] orchestrated shots as it is snacking on fruit or laughing[.]"
What's Driving This Trend
- Authenticity in Fashion Photography
- With the rise of social media, consumers are looking for fashion photography that captures real people in real moments, presenting an opportunity for disruptive innovation in the fashion photography industry.
- Challenging Traditional Beauty Standards
- Photographers who capture beauty in unconventional ways, like Harvard's portrait series of Underhill, are generating buzz, presenting an opportunity for a new type of beauty standard in the fashion industry.
- Narrative Fashion Photography
- Storytelling through fashion photography is on the rise, presenting an opportunity for disruptive innovation in the fashion industry for photographers who can tell unique and compelling narratives through their visuals.
Who This Affects Most
- Fashion Photography
- The trend towards authentic and unconventional fashion photography presents an opportunity for disruptive innovation in the industry.
- Fashion Design
- By challenging traditional beauty standards, designers have the opportunity to create clothing lines that cater to a wider range of consumers.
- Advertising
- With the rise of narrative fashion photography, advertising campaigns can use visuals that engage and inspire consumers in new ways, providing opportunities for innovation in the industry.
