The Photoelectric Smoke Alarm ad campaign is extremely clever. It is not often, especially lately, to see print ads that rely solely on script, yet it manages to connect to you instantly, especially if your name happens to be Marama, Nicola or Paul. The reason this is so happens to lie in the gray areas of our mind, in which we live in a fantasy land thinking that nothing bad could ever happen to us.
The Photoelectric Smoke Alarm ad campaign shows us that this is not the case.
Conceived and executed by New Zealand-based ad agency M&C Saatchi, the Photoelectric Smoke Alarm ad campaign calls out those previously stated names to demonstrate the chances of a devastating fire happening in their (and subsequently your) lives.