Philadelphia Cream Cheese is joining in on the excitement surrounding the release of the PlayStation 5 and Xbox Series X with its own console-themed launch, called the 'Philly Series 5.'
The playfully marketed campaign promotes the a DIY cheesecake kit, which is made to look like the next-gen console from PlayStation. The kit boasts five cream cheese bricks of power, 3D cookies, a "dual egg processor," UHD white chocolate, and "tastes like 4K resolution." Available for just $5, the limited edition set includes a specially shaped pan, wax paper, and all the key ingredients needed to craft the perfect console cheesecake. The kit also comes with instructions on how to "install your Philly Series 5 cheesecake," ensuring users get a delectable dessert that they can enjoy with their loved ones over the holidays.
Image Credit: Philadelphia
Why This Trend Is Growing
- Console-themed DIY Kits
- Opportunities for other food brands to create their own console-themed DIY kits to tap into the excitement surrounding the release of next-gen gaming consoles.
- Limited Edition Holiday Kits
- Brands across various industries can create limited edition holiday kits to increase sales and build brand loyalty during the festive season.
- Playful Marketing Campaigns
- Brands can use playful marketing campaigns to engage with their audience and capture their attention.
Industries Being Reshaped
- Food Industry
- The food industry can tap into the excitement surrounding the release of next-gen gaming consoles by creating console-themed DIY kits like the Philly Series 5.
- Retail Industry
- Retail brands can create limited edition holiday kits to entice customers and increase sales during the holidays.
- Marketing/advertising Industry
- The marketing and advertising industry can help brands create playful and engaging campaigns like the Philly Series 5 to capture their audience's attention.
