The Phillip Lim 3.1 Spring/Summer 2014 campaign takes viewers directly into dark waters. In the production, model Anna de Rijk hopped about a series of rough rocks, displaying her daring side to viewers of these advertisements.
Photographer Vincent Van De Wijngaard furthered the dramatic elements of this Phillip Lim 3.1 set with an edgy black and white filter. Although little color was let on, the apparel worn by Rijk was clearly showcased, letting shoppers into the label's current collection.
Among the apparel sported by Rijk were free flowing 1950s era skirts, low rise open toed sandals, high rise pants and sweaters featuring swirling patterns. The pieces offer an interesting mixture between summertime outfits and fall ensembles, giving way to an eclectic set.
What's Driving This Trend
- Dramatic Fashion Campaigns
- Opportunity for fashion brands to create visually striking and attention-grabbing campaigns to showcase their collections.
- Swirling Patterns
- Potential for textile and fashion industries to incorporate unique swirling patterns into their designs, creating eye-catching and trend-setting apparel.
- Mix of Seasonal Outfits
- Opportunity for clothing brands to create versatile clothing pieces that seamlessly blend summer and fall fashion, catering to consumers' changing needs.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity in the fashion industry to explore unconventional advertising methods, such as producing campaigns in unusual settings like water.
- Textile
- Potential for disruptive innovation in the textile industry by incorporating unique swirling patterns in fabrics, offering a fresh and distinctive aesthetic.
- Clothing
- Opportunity for disruptive innovation in the clothing industry to create versatile pieces that bridge the gap between different seasons, providing customers with adaptable and fashionable options.
