The presence of electronics giant Philips at SXSW is particularly exciting this year due to the brand's decision to focus on connected health technologies.
The brand will be hosting a special SXSW Interactive feature dubbed 'Connect to Healthy'. Attendees will be able to have their health and fitness monitored via a variety of multiple wearable devices. The data collected will have to do with their diet, mood, sleep and exercise. Attendees can then see how they compare with other SXSW interactive participants.
Ultimately, the presence of Philips at SXSW via its Connect to Healthy project will make for a fun and interactive way for people to learn about how to leverage technology for their personal health.