
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Alfie and Reebok's 'Phase 1 Pro' Classics Feature Statement Branding
For the Alfie and Reebok 'Phase 1 Pro,' the two brands combined efforts for a sneaker that's centered around the city that's known as the Big Apple.
The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a 90s look to them, making them well-suited to consumers who have an appreciation for old school footwear.
The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the collaborative effort that was behind their creation.
The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a 90s look to them, making them well-suited to consumers who have an appreciation for old school footwear.
The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the collaborative effort that was behind their creation.