The Peugeot Voyages collection is a series of luggage styles created by the automobile brand in collaboration with France-based luggage brand Delsey Paris to support the needs of discerning travelers alike.
The luggage collection includes a series of proper suitcases for keeping the majority of personal items stowed, while the backpacks and soft-sided bags keep remaining essentials on hand. The luggage collection comes as the automotive brand's first foray into the world of travel accessories and showcases simple color options to fit in neatly with a traveler's existing gear.
The Peugeot Voyages collection is arriving this spring on the brand's website as well as a variety of high-end retailers including Macy's and Bloomingdales. The various pieces are built with style and durability in mind to keep jet-setters satisfied.
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What's Driving This Trend
- Luxury Travel Accessories
- The Peugeot Voyages collection marks a disruptive innovation opportunity for luxury travel accessories industry.
- Collaborations Between Unrelated Industries
- The collaboration between Peugeot and Delsey Paris indicates disruptive innovation opportunities via collaborations between unrelated industries.
- Automotive Brands Diversifying to Different Industries
- Peugeot Voyages collection suggests disruptive innovation opportunities for automotive brands diversifying into different industries.
Who This Affects Most
- Luggage Industry
- The Peugeot Voyages collection is a statement of innovation in the luggage industry.
- Luxury Retail
- Retailers such as Macy's and Bloomingdales adding Peugeot Voyages collection pose disruptive innovation opportunities in the luxury retail industry.
- Automobile Industry
- Peugeot's venture into travel accessories can create disruptive innovation opportunities for the automobile industry to diversify into other niches.
