Roucha is a New Label That Provides Voluptuous and Petite Fits

 - Mar 1, 2018
References: roucha & vogue
Jill Wenger's experience in the fashion industry has taught her that there are not enough labels that provide size-inclusive collections— from curve-friendly to petite fits. In an attempt to bridge this evidently problematic gap, the designer is creating minimalist-minded clothing and accessory lines under the name of 'Roucha.'

The mission statement of the new label is to bring sophisticated and empowering designs for women that are "curvy, straight, short and tall." While traditional sizing charts use a universal slim body type, Wenger has designed a number of diagrams that depict various body shapes in petite fits, as well as tall statures. Roucha is surely going to make strides in the sizing practices of brands of the luxury fashion caliber.

Photo Credits: Adam Katz Sinding/ Le 21eme