In Peter Alexander's latest underwear catalog, the Australian designer uses cartoons from the 'Mr. Men' series of books to play up how fun his latest collection is.
The underwear collection features cartoons like 'Mr. Happy' and 'Mr. Strong,' whose personalities are embodied by Brazilian model Francisco Lachowski in this shoot. After the campaign images were photographed, they were overlayed with the same cartoony creatures that appear on the undergarments, which makes them even more adorable.
This makes it seem like Lachowski is being tickled or posing in front of a cartoonish landscape. The photoshoot is lighthearted, fun and a little campy. The catalog is still put together very well, but its nice to see that this collection doesn't take itself too seriously.