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Pet Costumes

Star Wars Dog Costume

— October 4, 2006 — Unique
It’s almost Halloween, which means it’s time to dream up a costume for yourself… and your pet!  Pet Costumes are taking off and you can now order pet costumes from almost every online costume shop.  At Buy Costumes, they have a number of cool outfits for your cats and dogs including the new Star Wars Pet Costumes.

Implications - Pet costumes are part of a larger trend of pet products including clothing, beauty products, beauty services and training programs. Other industries can incorporate specific programs, products and services that reflect the importance of pets in the modern family. The emphasis of pet advertising leans toward showing the human side of the animals.
Trend Themes
1. Pet Costumes Trend - The increase in popularity of pet costumes presents an opportunity for costume shops to expand their product lines and incorporate more options for pet owners.
2. Pet Product Trend - The larger trend of pet products provides an opportunity for industries to incorporate specific programs, products and services for pets and their owners.
3. Humanizing Pets Trend - The emphasis on advertising pets as part of the family presents an opportunity to promote pet-related products as an essential part of modern family life.
Industry Implications
1. Pet Industry - The pet industry can capitalize on the pet costume trend by offering a wider variety of costumes and accessories for pets.
2. Retail Industry - The retail industry can benefit from the trend of pet products by incorporating more pet-related merchandise into their stores.
3. Advertising Industry - The advertising industry can use the trend of humanizing pets to promote pet-related products as essential for modern family life and increase sales.
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