Stylish Performance Sports Apparel

adidas Consortium Announces a Lightweight GORE-TEX Collection

GORE-TEX has made a name for itself as the purveyor of effective waterproof fabrics and the material is featured in adidas Consortium's performance sports apparel which is set to drop on February 9th via END.

The stylish exclusive tech capsule is created in collaboration with experienced designer Conroy Nachtigall whose portfolio includes pieces for Arc'teryx Veilance — the brand's high-end, performance-driven clothing.

The collaboration with adidas Consortium sees the reemergence of the FYW S-97 silhouette which is a functional and adaptable jacket that "can transition into a vest." It has accents for high visibility that ensure safety during nighttime. In addition to the comfort-focused, waterproof outerwear, the performance sports apparel will also boast a pair of trousers. Both silhouettes are made with style in mind.

Lightweight GORE-TEX Apparel
Opportunity to create high-performance, lightweight and stylish sports apparel using GORE-TEX material.
Adaptive Sports Jackets
Opportunity to incorporate adaptive features in sports jackets for versatile use.
Performance Sports Trousers
Opportunity to innovate and create high-performance sports trousers using waterproof materials.

Who This Affects Most

Sports Apparel
Innovation opportunities within sports apparel industry using GORE-TEX materials and adaptive features.
Fashion
Opportunity to create fashionable, high-performance clothing for everyday wear.
Outdoor Gear
Innovation possibilities to create outdoor gear using waterproof materials for active outdoor enthusiasts.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 22%
Freshness 8%