Functional Stain-Repelling Chinos

The Next Generation Performance Chinos Have an Anti-RFID Pocket

The Next Generation Performance Chinos from Woodies are positioned as a versatile fashion product for wearers who are looking to enjoy enhanced comfort along with a range of additional benefits.

The chinos are characterized by their two-way street fabric that is also stain-repellent and quick drying to make them ideal for fast-paced lifestyles. Wearers can also take advantage of an anti-RFID pocket that can be used for carrying smartphones or cards to prevent thieves from accessing their information.

The Next Generation Performance Chinos have a reflective seam on the cuff that can be revealed by simply rolling them up to make them the perfect pants for wear when riding a bike or simply taking a walk after dark.

Versatile Performance Clothing
Opportunity for clothing companies to design versatile, functional and practical wearables for consumers to enhance comfort and convenience.
RFID Protection
Opportunity for companies to develop new products incorporating RFID protection, particularly in the fashion and accessories industry.
Reflective Wearables
Opportunity to design stylish apparel incorporating reflective features that enhance night-time visibility for safety purposes.

Industries Being Reshaped

Fashion
The fashion industry can leverage functional and practical design features to create garments that offer greater utility to consumers.
Technology
The technology sector can create innovative products to prevent the possibility of RFID theft.
Outdoor Gear
The outdoor gear industry can pursue the production of fashionable and safe apparel that caters to the needs of outdoor enthusiasts.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 13%
Freshness 9%