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Leg-Splitting Fashiontography

Amber Gray Brings Out Inner Beauty In Fashion Shoots

— May 22, 2009 — Luxury
Based in Manhattan, Amber Gray created editorials for many magazines, distinguish clients and celebrity’s. Her photos are a picture perfect story created by beauty and lighting. Cleverly saturated colors add spunk and movement to photos. She creates surreal situations, carefully planed art direction, unique model poses and extremely aesthetic vision.

There is only one style with Amber Gray…pure beauty. She has incredible eye to visually master allure in fashion industry. She said in one of the interviews: ‘Almost all of my shoots are in-studio, so that unexpected element is really not too much of an issue. I storyboard out all my shoots and get very involved in literally every element of the shoot (casting, styling, set design) which is why my work has such a specific and consistent aesthetic.’

In addition to being an incredible photography, Amber Gray is also a highly creative director.
Trend Themes
1. Editorial Fashion Photography - Opportunity for disruptive innovation: Develop new techniques combining technology and creative direction to push the boundaries of editorial fashion photography.
2. Saturated Colors in Photography - Opportunity for disruptive innovation: Create software or tools that enhance the saturation and movement of colors in photos, enabling photographers to add spunk and vibrancy to their visuals.
3. Studio-based Fashion Shoots - Opportunity for disruptive innovation: Explore new technologies that simulate real-world environments in a studio setting, allowing for unexpected and unique elements to be incorporated into fashion shoots.
Industry Implications
1. Fashion Photography - Opportunity for disruptive innovation: Develop AI-powered tools that assist photographers in storyboarding, casting, styling, set design, and achieving a specific and consistent aesthetic in fashion shoots.
2. Fashion Magazine Publishing - Opportunity for disruptive innovation: Create digital platforms that offer immersive and interactive experiences for readers, integrating Amber Gray's visually captivating editorials.
3. Creative Direction Services - Opportunity for disruptive innovation: Provide online platforms or software that connect photographers, creative directors, and clients to collaborate on projects, streamlining the creative process and ensuring a consistent aesthetic vision.
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