The NHL’s Florida Panthers have undertaken a bold move to get fans in the seats. Their new season ticket plan, dubbed the ‘Perfect Plan,’ lets fans go online and name where they want to sit and how much they want to pay for the whole season.
The proposals on the Perfect Plan are directed to a team representative, who will either reject them or try and rework them. This plan is a trial-run only, but it has seen some success. 100 of the 180 submissions to the Perfect Plan have been accepted so far. If only the NFL could get in on this.
What's Driving This Trend
- Self-priced Season Tickets
- The concept of self-pricing season tickets can disrupt the sports industry by expanding the market of potential buyers as well as revenue streams for teams.
- Customized Pricing Models
- This trend has the potential to disrupt industries such as event management, theater, and concert venues by allowing customers to set their own prices.
- Crowdsourcing Pricing Strategies
- The use of crowdsourcing pricing strategies can disrupt the traditional pricing models in various industries, promoting both customer retention and attraction.
Who This Affects Most
- Sports
- Sports industry can leverage this trend, as it helps to democratize pricing and increase attendance, leading to increased traction for teams.
- Event Management
- The ability to customize pricing models empowers the events management industry to provide an inclusive pricing policy, increasing company revenue and creating a new level of user-controlled experience.
- Live Entertainment Venues
- Customized pricing models can disrupt this industry, helping companies to maximize attendance, revitalize the customer experience and increase revenues.
