A new peptide serum is available on the Sephora beauty marketplace and this formulation is geared toward promoting thicker, fuller, and healthier lashes and brows. Offered by The Ordinary—a beloved contemporary skincare brand, the lightweight serum is formulated with Acetyl Tetrapeptide-3 in combination with Trifolium Pratense Flower Extract, Biotinoyl Tripeptide-1 and Panthenol, and another combination of Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, and Zinc Chloride. All ingredient blends are optimized to support the density of hair and promote thickness.
The Ordinary's peptide serum for lashes and eyebrows is free of harmful ingredients. It is also completely vegan, gluten-free, fragrance-free, and cruelty-free. The brand recommends that the treatment be used twice daily for optimal results.
Image Credit: Sephora
What Makes This Trend Stand Out
- Peptide Cosmetics
- Companies can create product lines with peptide-powered ingredients for various body parts to address specific beauty concerns.
- Harmful-free Products
- Companies should focus on creating cosmetic products that are free of harmful substances to ensure the safety of consumers.
- Vegan Skincare
- There is an opportunity to create more vegan-friendly skincare treatments that cater to consumers' preferences for eco-friendliness, animal welfare, and personal health.
Sectors Adopting This
- Cosmetics and Skincare
- The cosmetics and skincare industry will benefit from creating cruelty-free, vegan, and substantially tested products that are void of harmful ingredients.
- Beauty
- In the beauty industry, there's an opportunity to create products like The Ordinary’s Peptide-Powered Serum that target specific areas of concern on a consumer's body.
- E-commerce
- The E-commerce industry can cater to consumers who have a preference for vegan ingredients and clean organisms by stocking peptides-powered cosmetics like The Ordinary's Peptide-Powered Serum.
