The Pepsi x Glamlite collection marks the cosmetics brand's first expansion into body care with two products inspired by Pepsi flavors. The lineup includes a Wild Cherry Body Wash and a Vanilla Slushie Body Scrub, each priced at $12 and developed with fragrance profiles based on the beverage brand's signature drinks. The Wild Cherry Body Wash combines a cherry cola scent with niacinamide, shea butter, and a fruit-derived AHA blend, while the Vanilla Slushie Body Scrub pairs sugar and mineral exfoliants with glycerin for added hydration.
Developed through a collaboration between Pepsi and Glamlite, the collection extends the beverage brand into personal care following earlier fragrance-inspired products. According to Glamlite, founder Giselle Hernandez evaluated hundreds of formula samples and thousands of fragrance variations during development before selecting the final scents. The Pepsi x Glamlite collection launches through TikTok Shop on July 31, 2026.
Image Credit: Glamlite
Key Themes Behind This Trend
- Soda-scented Self-care
- Beverage-inspired fragrance profiles in body care create room for sensory routines that merge nostalgia, flavor recognition, and everyday personal care.
- Brand-world Beauty Extensions
- Iconic consumer brands entering cosmetics can translate existing fandom into collectible, limited-run products that blur category boundaries.
- Social Commerce Launches
- TikTok-first product drops highlight how beauty collaborations can use entertainment-driven retail channels to convert curiosity into immediate purchases.
Where This Applies
- Beauty and Personal Care
- Flavor-coded cleansers and scrubs expand product storytelling beyond function, giving mass body care more playful and emotionally resonant positioning.
- Beverage
- Soft drink brands gain new lifestyle relevance when signature tastes and scents are reformulated as personal care experiences.
- Retail and E-commerce
- Platform-native launches signal a shift toward discovery-led shopping environments where collaborations are packaged for viral visibility and rapid conversion.
