Erewhon, a brand celebrated for its nutritious, color-swirled smoothies, knows that stripping everything back to a single hue can be just as attention-grabbing, as seen in the limited-edition Liquid Steel Smoothie created in collaboration with Simplehuman. Now available for a limited time at Erewhon locations across Southern California, the Liquid Steel Smoothie pays homage to the home brand's thoughtfully designed, high-performance products with a refreshing blend of electrolytes, creatine, magnesium, potassium, collagen, coconut water, watermelon and lime.
Gray is rarely a color that inspires appetite or excitement in food and drinks, which is exactly what makes this collaboration intriguing. Like the stainless steel that's used in many sleek Simplehuman products—trash cans, soap dispensers and kitchen accessories—the smoothie sports a striking metallic silver hue and helps to make daily life a little smoother.
What Makes This Trend Stand Out
- Metallic Food Aesthetics
- Unexpected silver-toned drinks highlight how unconventional color palettes can transform wellness products into social media-ready limited releases.
- Functional Collaboration Drops
- Cross-category partnerships between lifestyle brands and food retailers create novelty products that merge ingredient benefits with brand identity.
- Design-led Wellness
- Premium smoothies tied to sleek product design suggest new space for wellness offerings that communicate performance through visual minimalism.
Sectors Adopting This
- Functional Beverages
- Ingredient blends featuring electrolytes, creatine, collagen, and minerals show how everyday drinks are becoming positioned as lifestyle performance products.
- Specialty Grocery
- Retailers with cult followings can use exclusive food launches to turn store visits into branded cultural moments.
- Home Goods
- Household product brands gain new experiential touchpoints when their design language is translated into edible formats and wellness collaborations.
