Photographer Bohousek Pospisilu has captured these creative promotional ads for Bugsy's Bar in Czech Republic.
The ads show people posing as cocktail glasses in order to show that Bugsy's bar offers 'Living Cocktails.'
The campaign was created by Saatchi & Saatchi, Prague with creative director Jakub Hanzlicek.
Implications - Campaigns like this demonstrate the importance of a clear, provocative and tantalizing message when it comes to advertising. Cleverly designed ads like this succinctly and effectively communicate what is trying to be said, and are far more likely to resonate with consumers who give it even the most cursory of glances. By capturing a sleek and sexy aesthetic, promotions like this hit their intended audience in all the right ways.
Why This Trend Is Growing
- Living Cocktails Campaigns
- Opportunity for bars and restaurants to use creative campaigns to promote their unique drink offerings.
- Provocative Advertising
- Opportunity for companies to utilize bold and attention-grabbing ad campaigns.
- Aesthetic Marketing
- Opportunity for businesses to incorporate visually pleasing elements into their marketing strategy, such as photography and design.
Industries Being Reshaped
- Hospitality
- Living Cocktails Campaigns can be used by bars and restaurants to drive more customers.
- Marketing and Advertising
- Provocative Advertising can be used by any business looking to stand out in a crowded market.
- Photography and Design
- Aesthetic Marketing can be utilized by businesses to create visually appealing marketing materials across various platforms.
