Tricked-Out Pro Cameras

The New Pentax K-5 Digital SLR is Lightweight and Superfocused

Photography geeks, get ready for the Pentax K-5 digital SLR camera with its 16.2-megapixel Sony Exmor SMOS sensor, 1080p HD video abilities and weather-sealed magnesium body. With an ISO range from 50-25,600 and 18-point auto-focus system, this camera will enhance your shooting skills even if you've never held a camera before.

The new Pentax K-5 also features four custom modes, LCDs on the back and top of the camera, and two CDHC memory card slots. It weighs a mere 1.7 lbs. Take a sneak peek at the Pentax K-5 above, which officially launches September 22, 2010 and is set to retail for $1,699.

High-resolution Sensors
Developing sensors with higher resolutions and improved image quality presents an opportunity for disruptive innovation in the pro camera industry.
HD Video Capabilities
Integrating high-definition video abilities into professional cameras opens up possibilities for disruptive innovation in the photography and filmmaking industries.
Lightweight and Weather-sealed Bodies
Creating lightweight and weather-sealed camera bodies offers a potential for disruptive innovation in the camera manufacturing and outdoor photography industries.

Who This Affects Most

Camera Manufacturing
The camera manufacturing industry can explore disruptive innovation opportunities by focusing on developing lightweight, weather-sealed camera bodies.
Photography
Incorporating higher-resolution sensors and HD video capabilities in cameras can lead to disruptive innovations in the field of photography.
Filmmaking
The filmmaking industry can benefit from disruptive innovation by utilizing cameras with high-resolution sensors and advanced video capabilities.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 64%
Freshness 8%