The video for Pendulum by FKA Twigs proves that the up-and-coming young artist is one of the most interesting acts to emerge in the music scene in a long, long while.
Twigs is fearless when it comes to her otherworldly vocals, dance moves and career decisions. She dared to throw away the contrived music video formula we've come to expect, and self-direct her own unique vision into reality. In the video, the young artist is bound and suspended by her own hair, singing in her ethereal way. The scene evolves to include a magical, molten silver substance, which spirals around Twigs' writhing body.
FKA Twigs has a sound that's so incredible, it's refreshing to see that the accompanying visuals to her correspond.
What's Driving This Trend
- Unconventional Music Videos
- Artists pushing the boundaries of traditional music videos and experimenting with unconventional concepts like self-directing or self-made props and sets.
- Boundary-pushing Performances
- Musicians, dancers, and other performers incorporating shock value into their live shows and pushing the limits of what is considered 'normal' or 'safe'.
- Fantasy-inspired Fashion
- Designers and fashionistas drawing inspiration from fantasy imagery and incorporating unconventional, bondage-inspired elements into everyday clothing pieces.
Who This Affects Most
- Music Industry
- Industry insiders encouraging artists to experiment with different concepts in their music videos and performances, leading to new opportunities for directors and performers alike.
- Fashion Industry
- Designers and fashionistas incorporating fantasy and bondage-inspired elements into their collections, catering to a unique and adventurous market who seek out more unconventional choices.
- Entertainment Industry
- Entertainment industry professionals recognizing the potential for boundary-pushing performances in music, dance, and other forms of live entertainment, leading to more production opportunities and diverse programming options.
