Pedal ID has created the ultimate transforming transportation vehicle. The Transformers Toy Bike is selling for $35, and features a Transformers colorway with custom wheels.
Pretend to wheel away in this bike that will transform into either Bumblebee or Optimus Prime when you are halfway down your block.
I wonder if they will make a real bike like this...
Implications - When a pop culture phenomenon is big, it's really big, and there is no shortage of opportunity when it comes to piggy-backing off the hype and success of a movie, book or other pop culture item. The key is ensuring a product is available at the right time -- having a product on the ready when consumers are at the peak of their excitement is one of the ways in which any brand can capitalize on the dynamic arena that is pop culture.
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