General Mills and GoodBelly Probiotics are launching a line of lactose-free yogurts and a probiotic peanut butter cereal to share solutions for digestive health with young shoppers. Years ago, General Mills partnered with GoodBelly Probiotics on a line of snack bars and this new venture is set to introduce fresh new products to consumers.
The probiotic yogurt products from the brand will include a variety of flavors like Wild Bery, Vanilla Bean and Black Cherry, while the cereal will be launching in just one Peanut Butter Crunch variety. All of these products will be powered by GoodBelly’s probiotic strain.
While some yogurt brands have crafted an entire identity around bolstering digestive health, GoodBelly has the potential to appeal to health-conscious people in a younger demographic.