Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

CoverGirl's New 'Peacock Flare Mascara' Volumizes & Nourishes the Lashes

 - Sep 26, 2017
References: covergirl & popsugar
Recently, CoverGirl launched its new 'Peacock Flare Mascara,' which boasts a unique waxy formula and brush that prevents smudging throughout the day and adds plenty of length and volume to one's lashes.

The impressive bird that inspires the product is carried throughout the design of the actual formula and the brush that makes the lashes fan out, as well as the packaging, with the tube colored a beautiful hue of turquoise, which is contrasted with a deep black. In addition, the Peacock Flare Mascara is offered in a total of 10 different shades, including five shades of black to suit consumer preferences.

The campaign was fronted by new CoverGirl, Food Network star, and celebrity mom Ayesha Curry.