Bell's Reines and Devine Wine Jelly Collaborated on Peach Gelée
Laura McQuarrie — July 10, 2025 — Lifestyle
References: bellsreines & specialtyfood
As part of a limited-time collaboration with Devine Wine Jelly, Bell's Reines debuted Peach Gelée, a soft single gourmet cookie featuring filling infused with the vibrant, refreshing notes of Devine Wine Jelly's FABULOUS Peach Chardonnay. This nut-free, non-GMO cookie is brimming with juicy fruit notes, plus brightness and zest from citrus, appealing to snackers in search of clean-label snacks that they can feel good about indulging in. Perfect for picnics, tea parties and other snacking occasions, a gourmet 50-gram Peach Gelée cookie comes in at 220 calories.
"Our Q2 performance reflects a growing appetite for gourmet treats made with real, high-quality ingredients that support a balanced lifestyle,” said Teneisha Thompson, CEO of Bell's Reines.
"Our Q2 performance reflects a growing appetite for gourmet treats made with real, high-quality ingredients that support a balanced lifestyle,” said Teneisha Thompson, CEO of Bell's Reines.
Trend Themes
1. Clean-label Indulgence - High-quality, clean-label ingredients in gourmet snacks are increasingly appealing to health-conscious consumers seeking guilt-free indulgence.
2. Alcohol-infused Confections - The fusion of wine and dessert flavors like those found in Peach Gelée is gaining traction, attracting consumers looking for sophisticated and novel taste experiences.
3. Limited-time Collaborations - Brands are leveraging temporary collaborations to create exclusive products that tap into consumer desires for unique and fleeting experiences.
Industry Implications
1. Gourmet Snacks - The gourmet snack industry is flourishing as consumers crave luxurious treats made with premium and distinct ingredients.
2. Healthy Treats - There's a growing sector of the treats market focused on delicious, better-for-you options that don't compromise on taste excitement.
3. Specialty Ingredients - The demand for distinctive and high-grade ingredients is opening new pathways for companies to innovate in the premium culinary space.
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