Smash is expanding its ‘Creatine Gummies’ line with ‘Poppin’ Peach,’ a peach-flavored option for people who take creatine in chewable form. The new option keeps the line’s usual dose, delivering 5 grams of creatine monohydrate in a four-piece serving.
A full serving contains about 30 calories and 5 grams of carbohydrates. The format keeps the daily amount split into a small, fixed serving. ‘Poppin’ Peach’ is now available on Smash’s website in 120-count bottles, providing enough gummies for roughly one month of daily use.
Availability on Smash’s website gives the brand a direct add-on to a flagship product already sold in more than 500 U.S. stores. Its retail footprint also includes GNC franchise stores and partners in five international markets, so adding another flavor widens the line without changing the 5-gram serving existing users already know.
Image Credit: Stack3d
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Dose Design
Sports nutrition is being rebuilt for easier everyday use
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What Makes This Trend Stand Out
- Chewable Performance Supplements
- Gummy-based creatine formats signal a shift from traditional powders toward portable, pre-measured sports nutrition products that fit casual daily routines.
- Flavor-led Fitness Nutrition
- Peach and other familiar taste profiles create room for supplement brands to make functional ingredients feel more approachable to mainstream wellness consumers.
- Fixed-dose Supplement Convenience
- Pre-portioned servings reduce mixing, measuring, and dosing friction, opening space for adherence-focused product formats in performance and recovery categories.
Sectors Adopting This
- Sports Nutrition
- Creatine gummies expand the category beyond tubs and capsules, giving brands new ways to reach recreational athletes and flavor-driven supplement users.
- Functional Confectionery
- The merger of candy-like formats with clinically recognized ingredients highlights opportunities for snacks that deliver measurable wellness or performance benefits.
- Direct-to-consumer Wellness
- Online product extensions allow supplement companies to test flavors, build repeat-purchase routines, and complement broader retail distribution networks.
