Paume is an aesthetically-pleasing and eco-friendly hand sanitizer brand launched by Amy Welsman. Welsman explains that "the goal for Paume was to create an indulgent product and an emotional response in the consumer. By its nature, hand sanitizer is a sterile category, and we wanted to create something more human.”
The brand aims to move away from unappealing disposable bottles in favor of a clean, minimalist design that prioritizes packaging, clean ingredients, and sustainability. The hand sanitizer is made from plant-based emollients–in place of traditional chemicals like parabens and silicon that linger in water systems–that are both better for your skin and better for the planet.
The Paume pieces show insight into the future of green design and their simplicity will seamlessly integrate into any space.
Image Credit: Paume
What's Driving This Trend
- Aesthetic Sustainable Packaging
- Creating appealing, minimalist packaging for sustainable and eco-friendly products can increase emotional responses and move away from unappealing disposable bottles.
- Plant-based Ingredients
- Utilizing plant-based emollients instead of traditional chemicals like parabens and silicon can create a more sustainable and better-for-your-skin product option.
- Green Design
- Focusing on sustainability and eco-friendliness in design can provide insights into the future of product design.
Who This Affects Most
- Personal Care
- The personal care industry has an opportunity to move towards sustainable and plant-based ingredients and attractive eco-friendly packaging for their products.
- Retail
- Retail stores can focus on providing a showcase for aesthetically-pleasing and eco-friendly products like Paume in order to appeal to the growing demand for sustainable options.
- Hospitality
- Hotels and other hospitality businesses can benefit from incorporating sustainable and aesthetically pleasing products like Paume into their spaces to appeal to environmentally-conscious guests.
