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This June Paul Schmidt Editorial is Bursting With Whimsy

 - Jul 18, 2011
References: fashiongonerogue & honestlywtf
This series of seriously stunning snapshots by Paul Schmidt will have you running to the circus.

Paul Schmidt tapped into his imagination for this whimsical spread. The images feature a model dressed in carnival clothing, such as boldly striped pants and flower-brimmed hats. She has pink tresses and blows bubbles with her gum.

These photos are so fun to look at because of their atypical content. Paul Schmidt chose to abandon typical styles and poses for this series and instead encouraged fun facial expressions and unusual ensembles.

This fun funhouse series will definitely stop you in your tracks.

Implications - Urban society has become so saturated with advertisements that consumers have become desensitized to their images. They now pay attention to ads that have surreal and shocking content, as they are memorable and spark discussion. Companies can incorporate these elements into their marketing campaigns to appeal to potential consumer groups.