Inspired by the predominance of floral patterns in the Paul & Joe Spring 2013 collection, the accompanying ad campaign follows a gardening theme. Of course, model Carolyn Murphy isn't the average gardener. She might have a green thumb, but that doesn't seem very evident in the glamorously languid shots. Instead, it looks like she may be a bored housewife trying to attract a young landscaper.
The Paul & Joe Spring 2013 ad campaign was lensed by photographer Mikael Jansson. The blonde beauty was outfitted by stylist Karl Templer, who concentrated on showcasing the collection's feminine and relaxed pieces. Captured at night, the bright whites of the elegant ensembles stand out even more.
The languishing looks in the Paul & Joe Spring 2013 ad campaign were perfected with full makeup and windswept hair.