Paul & Joe, a makeup brand that was launched by Sophie Mechaly after her fashion line that shares the same name saw much success, recently unveiled a series of products that make use of packaging that features cats, and some that are even shaped like them.
Included in the collection are compacts, eye glosses, and a number of different lipsticks. The lipsticks are the most unique product from the collection, with two layers of formula comprising each tube. At the center, is a pigmented color that is slightly raised, with a tiny cat's head carved into it. On the outside of the color is a transparent formula that's packed full of glitter, which adds some sparkle and hydration to the lips while the color is added as well.
What Makes This Trend Stand Out
- Shimmery Makeup
- Opportunity for cosmetic brands to create unique products by incorporating glitter and playful designs.
- Cat-inspired Packaging
- Potential for packaging companies to attract cat lovers by creating innovative and eye-catching designs.
- Layered Lipstick Formulas
- Chance for brands to create multi-dimensional lip products with unique textures and visual appeal.
Sectors Adopting This
- Cosmetics
- The cosmetic industry can tap into the growing demand for playful and unique makeup products.
- Packaging
- Packaging companies can capitalize on the trend of incorporating innovative and attractive designs into their products.
- Fashion
- Fashion brands can explore collaborations with makeup brands to create cat-themed products that cater to cat lovers and fashion enthusiasts.
