Paul & Joe Launched a Series of Products That are Ideal for Cat Lovers
Riley von Niessen — December 4, 2017 — Fashion
References: beautyboutique & popsugar
Paul & Joe, a makeup brand that was launched by Sophie Mechaly after her fashion line that shares the same name saw much success, recently unveiled a series of products that make use of packaging that features cats, and some that are even shaped like them.
Included in the collection are compacts, eye glosses, and a number of different lipsticks. The lipsticks are the most unique product from the collection, with two layers of formula comprising each tube. At the center, is a pigmented color that is slightly raised, with a tiny cat's head carved into it. On the outside of the color is a transparent formula that's packed full of glitter, which adds some sparkle and hydration to the lips while the color is added as well.
Included in the collection are compacts, eye glosses, and a number of different lipsticks. The lipsticks are the most unique product from the collection, with two layers of formula comprising each tube. At the center, is a pigmented color that is slightly raised, with a tiny cat's head carved into it. On the outside of the color is a transparent formula that's packed full of glitter, which adds some sparkle and hydration to the lips while the color is added as well.
Trend Themes
1. Shimmery Makeup - Opportunity for cosmetic brands to create unique products by incorporating glitter and playful designs.
2. Cat-inspired Packaging - Potential for packaging companies to attract cat lovers by creating innovative and eye-catching designs.
3. Layered Lipstick Formulas - Chance for brands to create multi-dimensional lip products with unique textures and visual appeal.
Industry Implications
1. Cosmetics - The cosmetic industry can tap into the growing demand for playful and unique makeup products.
2. Packaging - Packaging companies can capitalize on the trend of incorporating innovative and attractive designs into their products.
3. Fashion - Fashion brands can explore collaborations with makeup brands to create cat-themed products that cater to cat lovers and fashion enthusiasts.
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