Top model Paul Boche stars in June/July 2014 edition of L'Officiel Hommes Paris and channels a preppy style-setter while posing in a studio setting. The model is lensed by photographer Andrew Hail who captures him against a number of colored background vignettes.
Styling for this image series is courtesy of Benjamin Sturgill who dresses Paul Boche in a wardrobe of tailored suits, colored denims and graphic statement sweaters that are visually striking and sophisticated.
The eye-catching wardrobe staples play with print and color and embody a classically elegant air. Paul is preppy in his style aesthetic and pulls off classic cuts that appear smart and put-together. His wardrobe is accented with a sleek coif that is boyish and retro-inspired.
Key Themes Behind This Trend
- Preppy Style Revival
- There is an opportunity for fashion brands to tap into the trend of bringing preppy style back into fashion with modern twists.
- Statement Sweaters
- Businesses in the fashion industry can explore the increasing popularity of statement sweaters with bold graphics and bright colors as a key item for the upcoming season.
- Studio Photography
- The demand for visually striking and sophisticated photography in studio settings presents a disruptive innovation opportunity for photography businesses.
Where This Applies
- Fashion Retail
- Fashion retailers can take advantage of the preppy style revival by introducing new lines that combine classic preppy designs while adding new modern twists
- Textile Manufacturing
- Textile manufacturers can create new fabrics that incorporate bold graphics and bright colors to make statement sweaters more visually striking and sophisticated.
- Photography Services
- Photography service businesses can offer visually striking and sophisticated photography in studio settings for fashion brands who want to showcase their designs in modern and unique ways.
