The Patrick Owen Spring 2013 ad campaign is at once hard and soft, just like the fashion being featured. Juxtaposing the feminine beauty of the model with tough golden chains accentuates the use of floral patterns and bold jewelry in the designer's latest line. Of course, by doing so, the lookbook takes on a visually striking look that will reel prospective customers in easily.
Shot by photographer Robin Alfian, the Patrick Owen Spring 2013 ad campaign may have a bit of a dramatic edge, but so does the clothing. From studded blazers to clawed rings and distressed denim, the outfits are fit for women who are looking to add an element of danger into their wardrobe.