NFL athlete Patrick Mahomes works in collaboration with Oakley on a new collection of eyewear that is showcased in a special campaign video. The upcoming Signature Series collection and campaign are dedicated to his daughter along with the upcoming generation of athletes. The video sees the athlete offering advice on staying true to oneself by focusing on loyalty, passion, and grit, encouraging those to follow their dreams and "Step into the Spotlight."
Speaking about the new campaign, Mahomes states, “Shooting this commercial with my daughter, Sterling was an extremely memorable experience [...] It’s rare that I get to bring her to work with me, so having her be part of our story with Oakley is something I’ll never forget. Not only is this project meaningful because Sterling is included, but I am also able to share my message to her with other future stars – including my sister Mia who is also featured in the spot.”
Image Credit: Oakley
What's Driving This Trend
- Collaborative Eyewear Series
- Opportunity for brands to collaborate with athletes to create unique and personalized eyewear lines for their fans.
- Athlete-driven Campaigns
- More athletes can launch campaigns for their brands to connect with fans and promote their products.
- Generation-z Targeted Campaigns
- Opportunity for brands to create campaigns targeted towards Generation-Z athletes and their passions and values.
Who This Affects Most
- Athletic Apparel
- Brands in the athletic apparel industry can collaborate with athletes to create specialized apparel lines and campaigns.
- Eyewear
- Opportunity for eyewear brands to collaborate with athletes to create unique and personalized eyewear lines for their fans.
- Advertising
- Agencies and companies in the advertising industry can help athletes launch campaigns to connect with their fans and promote their personal brands.
