So I guess the Patrick Dempsey guy is supposed to be hot, hot, hot? Well, yeah, take a look at him in these Versace stylings. Since most only get to see Dempsey as McDreamy on Grey's Anatomy in scrubs, you can feast your eyes on his lazy elegance and his bedroom eyes. Once again the stars are taking over from the models for the big designers.
Implications - Many members of society are influenced by pop culture icons and follow suit of their behavior, style and attitude. Consumers often look to celebrities for fashion, design and style cues. Companies and businesses are capable of capitalizing on such relationships by having a celebrity or famed individual publicly endorsing their products and concepts. Consumers are more likely to invest in a product that is supported by an individual who they look up to.