Eccentric Heiress Editorials

The Patricia van der Vliet by Alice Rosati is Stylishly Aimless

The photo series starring model Patricia van der Vliet by Alice Rosati follows the footsteps of a wealthy and eccentric woman as she roams the streets of Monte Carlo. It could be the laziness of the day or her own quirkiness, but the star of the photoshoot wanders aimlessly, not caring about where she ends up as long as she is outdoors in her Sunday best.

Styled by Roberta Venturini with art direction by Tommaso Foggini, the photo series starring Patricia van der Vliet by Alice Rosati showcases an eclectic spring wardrobe filled with designs from such labels as Louis Vuitton, Fendi and Prada. The looks were finished by makeup artist Luciano Chiarello and hairstylist Alexandry Costa

Eclectic Styling
Styling fashion shoots in an eclectic manner, showcasing multiple designers in one editorial.
Lifestyle Focused
Creating fashion editorials that showcase a specific lifestyle, rather than just the products being marketed.
Storytelling Imagery
Using images to tell a story that is not necessarily dictated by the clothes being worn, providing a platform for creative advertising.

Who This Affects Most

Fashion Photography
By mixing up traditional fashion editorial styling, photographers can offer their clients a fresh way to showcase their products.
Advertising
By telling a story, fashion editorials can be more effective at selling a lifestyle and creating a connection between the viewer and the product.
Fashion Design
Collaborations between multiple designers for a single editorial could offer opportunities for designers to showcase their work in unexpected combinations that create a unique aesthetic.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 74%
Freshness 8%