Releasing video content creators from their corporate shackles, the Patreon platform allows artists to crowdfund on a subscription model. Instead of asking for one big commitment like Kickstarter and Indiegogo, Patreon asks fans to pledge an amount for each piece of content created. Creators can then offer rewards for certain levels of pledges. As a result, Patreon frees artists to tailor their content to what their core fanbase wants instead of pandering to the masses for advertising dollars.
Patreon was created by artist Jack Conte in order to help creators effectively monetize their videos. Since Youtube doesn't offer a subscription model for partners, Patreon steps in and connects paying fans with creators who need funds on an ongoing basis.