Releasing video content creators from their corporate shackles, the Patreon platform allows artists to crowdfund on a subscription model. Instead of asking for one big commitment like Kickstarter and Indiegogo, Patreon asks fans to pledge an amount for each piece of content created. Creators can then offer rewards for certain levels of pledges. As a result, Patreon frees artists to tailor their content to what their core fanbase wants instead of pandering to the masses for advertising dollars.
Patreon was created by artist Jack Conte in order to help creators effectively monetize their videos. Since Youtube doesn't offer a subscription model for partners, Patreon steps in and connects paying fans with creators who need funds on an ongoing basis.
What's Driving This Trend
- Crowdfunded Subscription Platforms
- Opportunity for artists and creators to monetize their content through ongoing subscriptions.
- Tailored Content Creation
- Creators can focus on creating content that caters to their loyal fanbase, rather than relying on advertising dollars.
- Alternative Funding Models
- The emergence of platforms like Patreon offers artists an alternative to traditional funding sources.
Who This Affects Most
- Online Content Creation
- Artists and creators in the online content space can leverage crowdfunding subscription platforms to monetize their work.
- Entertainment
- The entertainment industry can explore subscription-based crowdfunding platforms as a means of funding and supporting creators.
- Technology
- The tech industry can provide innovative solutions to optimize and enhance the functionality of crowdfunded subscription platforms.
