Supreme announced the release of the 'Pat McGrath Labs x Supreme Nail Polish Trio' as part of the streetwear brand's Fall/Winter 2022 collection. Neither the streetwear brand nor the woman-owned makeup company have released information on the colors or details on the three upcoming nail polish products. However, given the packaging and branding between the two brands, it is estimated that the colors are variations of black, white, and red.
One notable aspect of both Supreme and Pat McGrath Labs teaming up on each company's first nail polish product is the recent increase in men wearing nail polish in popular culture. Prominent musicians such as Machine Gun Kelly and Harry Styles have openly shown off and stated their support for nail polish, attempting to remove stereotypes and encourage new fashion progression.
The Pat McGrath Labs x Supreme Nail Polish Trio does not yet have a confirmed MSRP or release date.
Image Credit: Supreme, Pat McGrath Labs
Why This Trend Is Growing
- Streetwear-branded Beauty Products
- There is an increasing demand for streetwear-inspired beauty products, which creates an opportunity for beauty and fashion companies to collaborate and expand their product offerings.
- Gender-neutral Beauty Products
- The rise in men wearing nail polish highlights a potential market for gender-neutral beauty products, which can attract a wider audience and promote inclusivity.
- Celebrity-inspired Beauty Products
- The influence of celebrities such as Machine Gun Kelly and Harry Styles on beauty and fashion trends presents a disruptive innovation opportunity for cosmetic companies to create branded products inspired by popular figures.
Industries Being Reshaped
- Beauty and Fashion
- There is an opportunity for cosmetics and fashion companies to collaborate and create streetwear-inspired beauty products.
- Gender-neutral Products
- Companies in the beauty industry can target a wider market by creating gender-neutral beauty products.
- Celebrity-inspired Products
- Cosmetic companies can leverage the influence of celebrities to create branded products inspired by popular figures.
